I never planned on building a business online.

Before becoming a stay-at-home mom, I spent years working in retail management. When I left my career in 2020 to stay home with my daughter, life looked very different….and so did my idea of what I wanted from a career.
Over time, I started looking for ways to contribute financially while still having the flexibility to be home with my kids. That search eventually led me into digital marketing, affiliate marketing, content creation, and social media management.
What started as a way to earn some extra income became something much bigger: a chance to build skills, create something of my own, and rediscover a part of myself outside of motherhood.

And somehow, that led me here.

Along the way, I realized I was constantly researching, testing, comparing, and recommending things anyway…skincare, beauty products, things for my kids, home finds, organization, digital tools, and just about anything that could make everyday life better.
LindseyCarus.com became my place to bring all of that together.
This isn’t about having everything figured out. It’s about sharing what I’ve genuinely found useful, what I’ve learned along the way, and hopefully helping another woman find something that makes her life a little easier too.